The owners of The BE prepare to launch their mobile application and business dashboard in BETA testing mode. To be available on Apple and Android stores in the coming weeks the mobile application and business dashboard will be available to all businesses and people throughout the UK but with a strong focused marketing push around the North West of England. The BE hopes to achieve a small growth of users around the North West in cities such as Manchester, Preston, and Liverpool. Achieving this in the initial launch weeks will allow the marketing team to turn their focus to gaining advertising spend from companies operating in the North West.
With a segmented approach to gaining user sign-ups, The Big Exchange marketing team will be able to attract businesses whose target audience matches the data of the users signed up. This will show businesses the level of targeting available through the business dashboard and BE app. Using the data gained The Big Exchange will be able to modify and tweak the insights businesses recieve in their dashboard, and the marketing team will be able to see interaction levels, retention rates and other important metrics that will identify if the marketing approach is to be successful.
Solving any small issues with the app, identifying bugs and testing the app in a live environment with smaller advertising and marketing spend will allow the executive team to make informed decisions on how to execute a nationwide marketing campaign for the business. They may find that a staggered approach to growth, region by region may be the best option to show growth, profit, and happy users in each region of the UK. Following the hosting quota increase that is currently in negotiation with Youtube and the completion of the Apple Developer enrollment program last week, The Big Exchange is now very close to launching.